U.S. Franchise Brands Seeking Partnerships with Local Entrepreneurs

HANOI, December 13, 2011 – Specializing in everything from hamburgers to ice cream, representatives of 18 U.S. brands visited Vietnam to find local partners interested in becoming franchise owners.  Members of the delegation met with interested businesspeople in Hanoi and Ho Chi Minh City from December 6-10.  

“Franchising is well-suited for Vietnam, not only because Vietnamese buyers have an affinity for U.S. brands, but because the Vietnamese also have the work ethic and entrepreneurial spirit necessary to build strong businesses,” said U.S. Embassy Commercial Counselor Sarah E. Kemp.

Over the course of the five day visit, the delegates held over 150 individual meetings with business people interested in franchising U.S. brands in Vietnam.  As Mr. Steve Devine from restaurant chain Johnny Rockets noted, “We've been impressed with the number of qualified potential partners.” 

The trade mission continued in Jakarta on December 11-13.

To learn more about opportunities with the U.S. firms, contact the U.S. Commercial Service at Ha.Anh@trade.govin Hanoi or Le.Anh@trade.gov in Ho Chi Minh City.

Brands participating in the Trade Mission:

F&B brands: 

Applebee’s

Denny’s

Johnny Rockets

The Melting Pot

Carvel Ice Cream

Cinnabon

Schlotzsky’s

Moe’s Southwest Grill

Auntie Anne’s Pretzels

Great American Cookies

Marble Slab Creamery

Pretzelmaker

Pollo Tropical

Rita’s Italian Ice

Which Wich

Wing Zone 

Non-F&B brands:

Crestcom (leadership training franchise)

The Vitamin Shoppe           

About the sponsors: 

Franchise Times magazine (www.franchisetimes.com) covers franchise-related news. 

The International Franchise Association (www.franchise.org) is the oldest and largest organization representing franchising worldwide.

The United States Commercial Service is the export promotion agency of the U.S. government.